A logo without a story is just a pretty picture. The most memorable brands have logos that instantly communicate their values, personality, and mission.

Think about Apple’s bitten apple – it’s not just fruit, it’s knowledge, innovation, and thinking different. Nike’s swoosh isn’t just a checkmark, it’s movement, victory, and just doing it.

When designing your logo, ask yourself: What story are you telling? What emotion do you want people to feel? Your logo should be a visual elevator pitch that works in 3 seconds or less.

The best logos make people stop and think “I get it” – that’s the power of visual storytelling.